BRAND HISTORY...

The LEGO® Story

2012

The short depicts the struggles that Ole Kirk Christiansen and his son Godtfred Kirk Christiansen went through to make LEGO company into a successful venture. The film shows the high ideals of Ole and the creative acumen of Godtfred, and their contribution towards the company and its growth. (producer website: http://www.lanipixels.dk/)

 

The story of Adidas

2008

This is the story of Adi Dassler, founder of Adidas and one of the world's most original thinkers. Set entirely in his workshop, this stop frame animation recounts some of his most important inventions and shows us the influence he's had over sport as we know it today(producer website: http://www.180amsterdam.com/)

Soichiro Honda: "The Power of Dreams"

2009

 "I wanted to express the genius of Honda through an idea that was both simple and sophisticated -- and above all linked to the creativity of children. As a boy, I was often on a bike, and I remember that during my races I'd apply a piece of cardboard between the fork and the rear wheel of my bike. The noise was deafening, and in my imagination that was my motorcycle. I projected my idea onto the mind of Honda, and the idea of the broom and wheels was born." Michele D'Auria (author website: http://www.micheledauria.com/)